Betfair, the world’s biggest online betting community, signed a two-year sponsorship agreement with 2009 Champions League winners FC Barcelona.
It makes the UK-based betting exchange, where football fans bet against each other, the official betting partner of the Catalan giants.
The announcement comes just a few weeks after Betfair signed a three-year partnership deal with English Premier League champions Manchester United.
Another commercial tie-up with Liverpool is expected to be announced soon.
Through the partnership, Betfair will generate sports betting content through FC Barcelona’s website. Its branding will also be visible across multiple channels and locations including perimeter boards at the La Liga club’s Camp Nou stadium.
It makes the UK-based betting exchange, where football fans bet against each other, the official betting partner of the Catalan giants.
The announcement comes just a few weeks after Betfair signed a three-year partnership deal with English Premier League champions Manchester United.
Another commercial tie-up with Liverpool is expected to be announced soon.
Through the partnership, Betfair will generate sports betting content through FC Barcelona’s website. Its branding will also be visible across multiple channels and locations including perimeter boards at the La Liga club’s Camp Nou stadium.
